Embed vs. redirect: which checkout converts better?

We ran the test across thirty events over six months. Half sent buyers to an external checkout page; half kept buyers on the organiser's own site with an embedded iframe. The embedded checkout converted 23% better on average.

The why is intuitive: every redirect introduces friction, uncertainty, and a chance for the buyer to abandon. Keeping the checkout in-context keeps the buyer's intent intact.

If you're still redirecting, give embeds a try. The lift is real, and the buyer experience is meaningfully better.